苏宁电器是中国3C（家电、电脑、通讯）家电连锁零售企业的领先者。截至2008年10月，苏宁电器在中国29个省和直辖市、200多个城市拥有连锁店，员工11万名。
Suning Appliance, a leader in China’s 3C (Consumer appliances, computer and communication) chain retailers of home appliances, in more than 200 cities of 29 provinces/municipalities along with 110,000 employees up to October, 2008.
苏宁电器是国家商务部重点培育的“全国20家大型商业企业集团”之一。2004年7月21日，苏宁电器（002024）在深圳证券交易所上市，2005 年8月4日，苏宁电器股权分置改革方案获公司股东大会通过，苏宁电器实现全流通。2006年，苏宁电器以优秀的业绩继续得到投资者的青睐，公司市值持续走高，成为中国资本市场市值最高的家电连锁企业。
Suning is one the Top 20 Conglomerates in China directly supported by the Ministry of Commerce. It was listed in Shenzhen Stock Exchange on July 21, 2004 (002024). On August 2005, Suning Appliances’ reform package on the redistribution of its equities was approved at the shareholders’ congress, turning it completely public. In 2006, Suning Appliances’ outstanding business performance result keeps strongly attractive to the investors and its market value keeps increasing and is now acknowledged as one of the appliance chain business with the highest market value in China.
由于经营定位准确、品牌管理独具特色，2006年6月，世界品牌实验室（World Brand Lab）评定“苏宁”品牌价值68.42亿元。2005年12月，苏宁电器以严谨规范、科学高效的内部管理，顺利通过ISO9000质量管理体系认证。在 2006年8月召开的第二届中国证券市场年会上，苏宁电器因为出色的投资收益、投资回报、盈利能力、市场反映和治理能力而获得“最具投资价值上市公司奖”。 2006年11月，苏宁电器分别入选2006最具竞争力的上市公司、中国商业科技100强和中国民营企业500强前三甲。2006年10月12日，综合就业再就业、社会保障和维权三个方面的标准评比，苏宁电器被劳动保障部、全国总工会、全国工商联共同授予“全国就业与社会保障先进民营企业”称号。公司董事长张近东先生被授予“中国青年五四奖章”、“优秀中国特色社会主义事业建设者”和“全国劳动模范”等国家级荣誉，并于2007年1月20日当选 2006CCTV中国经济年度人物。
Thanks to its accurate operation orientation and unique brand management, Suning Brand was evaluated at 6.842 billion RMB by World Brand Lab in June 2006; with its rigorous, standardized, scientific and efficient internal management, Suning Appliances passed ISO9000 certification in December 2005. Because of its excellent investing -profits returning/making, market feedback and managing abilities, Suning Appliances collected the “most invest-able and valuable listed company” award in the 2nd Chinese Securities Market Annual Meeting in August 2006. In November 2006, Suning Appliances was ranked among the top 3 positions in all following categories include: Most competitive listed company of 2006, 100 top Chinese science-technology reinforcing businesses and top 500 mass run businesses. On October 12, 2006, on general auditing based on employment and re-employment, social security and rights protection, Suning won the award of “National outstanding mass-run corporate achievement award of employment and social security” which is co-presented by Ministry of Labor and Social Security、All China Federation of Trade Unions、All China Federation of Industry and Commerce. Mr. Zhang Jindong, Chairman of Suning’s Board of Directors, was titled state-level honors such as May 4 Medal for Outstanding Chinese Youth, Outstanding Builder of the Socialist Cause with Chinese Characteristics, and National Model Worker as well as voted as “CCTV 2006 China Economic Annual Figure” on January 20, 2007.
至真至诚、苏宁服务。苏宁电器致力于为消费者提供多品种、高品质、合理价格的产品和良好的售前、售中与售后服务，强调“品牌、价格、服务一步到位”。苏宁电器目前经营的商品包括空调、冰洗、彩电、音像、小家电、通讯、电脑、数码八个品类，近千个品牌，20多万个规格型号。苏宁电器一直坚持“专业自营”的服务方针。以连锁店服务为基石，苏宁都配套建设了物流配送中心、售后服务中心和客户服务中心，为消费者提供方便快捷的零售配送服务、全面专业的电器安装维修保养服务和热情周到的咨询受理回访服务。苏宁电器竭诚为消费者提供全程专业化的阳光服务。
Most sincere and most genuine is Suning’s promise for its service. Suning Appliances is committed to offering various assortments of high quality and reasonably-priced products as well as excellent pre-sale, sale and after-sale services with the perfect combination of brands, prices and services. Currently, Suning mainly sells 8 categories of products, including air-conditioners, refrigerators, washing machines, color TV sets, audio-video products, small home appliances, telecom products, computers and digital products, with nearly 1,000 brands and more than 200,000 types/specifications. Suning Appliances, with Professional Self-marketing as its consistent policy and chain store service as its cornerstone, has set up its own logistics RGC, after-sale and customer service centers so as to provide its customers with convenient and fast retailing, distribution and delivering service, comprehensive and professional appliance installation and maintenance service, and enthusiastic and considerate consultation and visit services. Suning Appliances does its best to provide open, complete and professionalized service for its customers.
服务是苏宁的唯一产品，提供最优质的服务，赢得顾客、员工、社会满意是苏宁前进的动力源泉。苏宁将朝着“打造中国最优秀的连锁服务品牌”的目标而不懈努力。
Service is the only product of Suning. Offering the best service and winning the satisfaction of its customers, its employees and the society as a whole is the source of strength that motivates Suning to work harder. Suning will strive to make itself “The Best Chain Service Brand in China”.
